Filters
06
Aided Situational Suitability
For each occasion, which brands feel suitable? This is mental availability made concrete: the breadth of moments a brand can credibly show up for.
1Pick an occasion
Morning Rush
Q11B · base 800
AVG24.1%
1
Goody
47.6%
+23.5pp
2
Maggi
37.8%
+13.7pp
3
AlWalimah
26.2%
+2.1pp
4
Shan
5.0%
-19.1pp
5
First Choice
4.1%
-20.0pp
High-Speed Meal
Q11B · base 845
AVG29.4%
1
Goody
54.4%
+25.0pp
2
Maggi
49.6%
+20.2pp
3
AlWalimah
32.4%
+3.0pp
4
Shan
6.6%
-22.8pp
5
First Choice
4.1%
-25.3pp
Children's Meals
Q11B · base 802
AVG24.2%
1
Goody
51.5%
+27.3pp
2
Maggi
36.9%
+12.7pp
3
AlWalimah
23.3%
-0.9pp
4
Shan
5.2%
-19.0pp
5
First Choice
4.0%
-20.2pp
Friday Gathering
Q11B · base 826
AVG32.1%
1
Goody
53.1%
+21.0pp
2
Maggi
52.8%
+20.7pp
3
AlWalimah
42.6%
+10.5pp
4
Shan
6.7%
-25.4pp
5
First Choice
5.1%
-27.0pp
Weekend Brunch
Q11B · base 775
AVG27.6%
1
Goody
52.0%
+24.4pp
2
Maggi
43.6%
+16.0pp
3
AlWalimah
31.7%
+4.1pp
4
Shan
6.3%
-21.3pp
5
First Choice
4.3%
-23.3pp
No-Cook Evening
Q11B · base 830
AVG23.0%
1
Goody
43.5%
+20.5pp
2
Maggi
37.3%
+14.3pp
3
AlWalimah
25.5%
+2.5pp
4
Shan
4.9%
-18.1pp
5
First Choice
3.9%
-19.1pp
Outdoor / Al-Barr
Q11B · base 732
AVG29.5%
1
Maggi
49.6%
+20.1pp
2
Goody
47.8%
+18.3pp
3
AlWalimah
38.9%
+9.4pp
4
Shan
6.4%
-23.1pp
5
First Choice
4.9%
-24.6pp
Health & Fitness
Q11B · base 796
AVG23.8%
1
Goody
47.9%
+24.1pp
2
Maggi
35.3%
+11.5pp
3
AlWalimah
26.6%
+2.8pp
4
Shan
5.2%
-18.6pp
5
First Choice
4.1%
-19.7pp
Comfort & Wellness
Q11B · base 828
AVG27.5%
1
Goody
49.4%
+21.9pp
2
Maggi
44.3%
+16.8pp
3
AlWalimah
34.1%
+6.6pp
4
Shan
5.7%
-21.8pp
5
First Choice
4.2%
-23.3pp
Flavor Exploration
Q11B · base 837
AVG30.9%
1
Maggi
51.6%
+20.7pp
2
Goody
51.4%
+20.5pp
3
AlWalimah
38.5%
+7.6pp
4
Shan
8.2%
-22.7pp
5
First Choice
4.7%
-26.2pp
Late Night Snack
Q11B · base 824
AVG25.3%
1
Goody
49.4%
+24.1pp
2
Maggi
41.1%
+15.8pp
3
AlWalimah
27.3%
+2.0pp
4
Shan
4.7%
-20.6pp
5
First Choice
4.0%
-21.3pp
Ramadan
Q11B · base 862
AVG35.6%
1
Maggi
61.1%
+25.5pp
2
Goody
58.6%
+23.0pp
3
AlWalimah
45.2%
+9.6pp
4
Shan
8.0%
-27.6pp
5
First Choice
4.9%
-30.7pp
Festive Feasts
Q11B · base 800
AVG32.3%
1
Maggi
52.0%
+19.7pp
2
AlWalimah
49.5%
+17.2pp
3
Goody
47.4%
+15.1pp
4
Shan
7.8%
-24.5pp
5
First Choice
4.9%
-27.4pp
Majlis Hospitality
Q11B · base 839
AVG29.6%
1
Goody
49.9%
+20.3pp
2
Maggi
46.5%
+16.9pp
3
AlWalimah
41.4%
+11.8pp
4
Shan
6.1%
-23.5pp
5
First Choice
4.1%
-25.5pp